• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Executive Resume Branding™

Differentiate and strategically position your unique ROI for today's executive job search.

  • Essential LinkedIn® Guide
  • Blog
  • About Meg
  • Products and Services
  • Contact Meg

By Meg Guiseppi

Would Your Personal Brand Survive Without the Internet?

I’m a big fan of LinkedIn and I promote it to my executive job-seeking clients for networking and spreading their personal brand. And I’m guilty of communicating with my own professional network mostly online and electronically.

Just like so many of us these days, glued to our computers, I sometimes forget how important it is to make real-life contact with my business connections.

How many times do you let months pass before picking up the phone and calling a professional buddy, instead of dropping them a quick email?

Dan Schawbel made the compelling point in a recent blog post, Would Your Personal Brand Exist if the Internet Went Down?

If your networking and personal brand-building efforts are entirely Internet-dependent, consider his cautions:

“I’ve put a lot of thought into online versus offline personal branding.  We all need to focus on building powerful offline brands because who knows what will happen to the internet tomorrow.  What if the world loses power or the internet cord is unplugged?  What if web 3.0 is the end of blogs, online video, Twitter, and social networks?

Anything can happen, which is why you need to start meeting people in real life and taking what you’ve built online, offline.  How you write, behave, interact and your expertise should be translated to how you present yourself day-to-day.  Always be consistent and don’t let technology rule your life.”

Of course, he’s right. It’s so easy to let the Internet rule our lives. But if we only spread our personal brands and connect online, we’re missing out on some golden opportunities.

Balancing online efforts with meeting with people in person and making new live connections is critical to cultivating a vibrant network and to our well-being.
    
I’ve made some very good connections and do business with many people I’ve never met in person, and probably never will. But I know what it does to me when I let myself get chained to the computer, and neglect those rejuvenating networking lunches with my pals or strategizing phone calls.

I know how good it feels to connect by phone instead of email. We can all find time to do this once in a while.

Face-time, especially at the beginning of building a new professional relationship, can be the deciding factor for whether both of you find value in the relationship and want to develop it. Don’t you find that these are generally deeper and more rewarding connections than those with no personal interaction?

In a similar vein:

LinkedIn, Twitter, Facebook, etc: Fearing the Addictive Pull of Too Many Online Business and Social Networking Sites

Filed Under: Career Management Best Practices, Executive Job Search, Networking, Online Identity & Online Reputation Management, Social Media Tagged With: Dan Schawbel, Executive career management best practices, executive job search, executive networking, LinkedIn, Online Identity & Online Reputation Management, Social Media, social networks

Previous Post: « Executive Resume Writing Secrets: Lead Your Achievement Statements With the WOW Result
Next Post: My Close Encounter With Paul Newman »

Primary Sidebar

Job Search Newsletter

Today’s job search is complicated. Get the help you need.

Sign up for my popular FREE weekly newsletter for advice about job search, personal branding, LinkedIn, networking, online presence, interviewing and so much more . . . and get a FREE ebook. Read all about the ebook here.

* indicates required

First Name *

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Essential LinkedIn Guide

The Essential LinkedIn® Guide for Today’s Executive Job Search – Get Branded. Get Found. Get Hired.

Job Search Worksheets

Get my proprietary personal branding and job search worksheets perfected over 20+ years working with job seekers.

CareerBrandVideos

CareerBrandVideos™ – award-winning customized video system for professionals and entrepreneurs

My Must-Have Guide to Personal Branding and Executive Job Search

LinkedIn executive job search

20 Little-Known, Insider Tips to Accelerate Your Executive Job Search. My ebook will help you land a great-fit new gig faster!

Recent Blog Posts

  • 4 Ways Common Courtesy Drives a Successful Executive Job Search
  • Smart Executive Job Search: How To Sail Through Salary and Compensation Negotiations
  • How To Get Executive Recruiters’ Attention With The Right Email Messages
  • Can I Land My Dream Executive Job Even If I’m Under-Qualified?
  • 15 Common Executive Job Interview Questions and How to Best Answer Them

Blog Topics

10 Personal Branding, Resume and Job Search Certifications including:

Footer

Meg Guiseppi, Personal Branding and Executive Job Search Strategist

Meg Guiseppi

Legal Stuff

  • Terms of Use
  • Privacy Policy

Follow Meg on Twitter

Tweets by @MegGuiseppi

Copyright © 2023 · Executive Resume Branding (Resumes Plus LLC) · All Rights Reserved