I encourage all executives, whether in a job search or for ongoing healthy career management, to leverage Google Alerts to build a strong brand-reinforcing online identity and connect with the very decision makers you’re probably trying to get in front of.
You want recruiters and hiring decision makers to be able to find you online, right? Google Alerts will lead you to places where you can position your brand value, and hopefully generate interest in you and evangelism for your brand.
Along with my name, website, and blog name, some of the key word phrases in my Google Alerts account include:
executive job search
online identity management
When these words or names are published online, Google sends me an email with a link to the web page where they appear.
My Google Alerts benefit me in so many ways, including:
♦ Keeping track of what people are saying about me online and who is linking to my blog.
♦ Finding out what others in my industry are thinking and talking about.
♦ Keeping me informed of the latest trends within my areas of interest.
♦ Leading me to relevant blogs where I may leave a comment, if I feel I’m adding value to the conversation. My comments add to the search results when people Google “my name” or blog name.
♦ Providing me with ideas for blog posts, tweets, and articles.
♦ Connecting me to new information, thereby expanding my knowledge base to be a better resource and of more value to my clients.
♦ Opening me to a community of forward-thinking subject matter experts and extending my network.
♦ Leading me to relevant sites where I may be able to publish an article or guest blog, again adding to search results for my name and blog
♦ Keeping me informed of what my peers are up to.
What are your favorite personal branding tools?