This is an interesting exercise to get you closer to uncovering your unique promise of value, or personal brand.
Dan Schawbel, a personal branding expert, challenges us to do a little digging in his post, Can You List Your Personal Brand Attributes?
He advises that defining our personal brand attributes is important because:
“As brands, we have to constantly describe ourselves to others, through online and offline means. Aside from filming a video or using imagery, few bio’s on blogs, websites or social networks really describe the individual. In essence, our attributes define us and people judge us based on first impressions, so we need to listen for feedback, as well as project THE RIGHT attributes to others.”
Dan offered 7 brand attributes for himself — goofy, animated, resourceful, creative, ambitious, prolific, energetic.
I commented on his blog, listing some of my own brand attributes — silly, enthusiastic, caring, giving, truthful, analytical, entrepreneurial, collaborative, resourceful.
Think about the compelling words that define you and leave me a comment with your list.
Related posts:
Why Personal Branding in Your Executive Resume Makes You Easier to Hire
Executive Personal Branding Statements: Broadcast Your Unique Promise of Value
