I love Twitter. It’s one of my favorite brand communications tool – the perfect complement to my blogging routine.
I advise my c-suite clients that the Twitter strategies I leverage are basically the same ones that will work for them in executive job search.
Here are 3 ways I use Twitter to communicate and build my brand online:
1. My Twitter bio contains my relevant keywords and an abbreviated version of my brand statement. See my post, Does Your Twitter Bio Pack an Executive Brand Punch?
2. My tweets and retweets are consistent with my brand, and reinforce my subject matter expertise and promise of value to potential clients.
3. I tweet things that will be relevant to my target audience, and include my relevant keywords in tweets when applicable, mixing it up by sometimes using hashtags with the keywords.
See my post at Executive Career Brand, to round out my list of 10 Ways I Use Twitter to Build My Personal Brand.