The iPhone is just one more tool to add to your personal branding kit.
Luke Harvey-Palmer contends that the next level of personal branding is upon us, in response to the shift in today’s workplace landscape.
He cites 4 current trends in the job market and how to exude your brand on the fly with your iPhone. Here’s an encapsulation:
1. Rising Solopreneurship. So many people are moving toward starting their own businesses. Driving customers to your business is imperative. Use your iPhone to post regular updates about your company to Twitter via sms or the Web.
2. Shorter Employment Stints. Staying with one employer throughout one’s worklife is extremely rare. iPhones have tremendous Web capabilities. Prepare for impending job transitions by researching new avenues of work that match your passions and interests.
3. Age of Knowledge-Based Marketplace. The most successful people are usually the most interesting and knowledgeable. Use your iPhone to increase your knowledge. Find out what people are buzzing about out there at places like Digg. Generate chemistry and interest and position yourself as a niche expert by blogging, either on your own site or guestblog on others.
4. Nurturing Online Identity. You must know you’re being Googled by all kinds of people, especially in executive job search. Use your iPhone to enhance your Google juice by sending regular updates to your LinkedIn profile. Consider joining the LinkedIn iPhone users group.