You’ve been swept up in the Twitter frenzy. You heard that it can help you in executive job search, so you jumped in and set up an account.
Beyond that, you don’t really know what to do with Twitter.
Oh sure, you didn’t have too much trouble providing the information they required. Selecting your Twitter name was easy. You chose @yourname, or a variation. You used the same photo you put in your LinkedIn profile and used your LinkedIn profile URL for the “Web” prompt. And you inserted your location. All easy, right?
Then you got to the “Bio” and you were stumped, so you skipped over it. You figured that, once you got a feel for Twitter, you’d come back and fill that in.
That’s it. That’s the biggest mistake you can make as a newbie . . . neglecting the bio or having an anemic bio.
Read more about that biggest newbie Twitter mistake at my Executive Career Brand blog.
Twitter Turbocharges Executive Job Search and Personal Brand Visibility
How Twitter Helped Me Build My Personal Brand
Twitter Executive Branding Strategy: The Beauty of a Retweet