• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Executive Resume Branding™

Differentiate and strategically position your unique ROI for today's executive job search.

  • Essential LinkedIn® Guide
  • Blog
  • About Meg
  • Products and Services
  • Contact Meg

By Meg Guiseppi

Twitter Evaluation: The One Month Itch

 

According to many reports, something like 60% of Twitter users drop off after one month. I’m right at that critical tipping point now and find myself weighing the metrics – time spent on Twitter vs. return.

Even though I’m a late-adopter of Twitter, I’d been hearing for a long time about its potential value for brand positioning, online identity-building, and networking. In fact, I’ve been blogging about Twitter for half a year or so, suggesting that C-suite job seekers should consider adding it to their personal brand toolkits.

There’s no question that, as many people say, Twitter can be addictive and a massive time-waster. Before you know it, a half hour … one hour … two hours can be eaten up jumping around on Twitter. Those are big chunks of time that a busy entrepreneur like myself has to account for and assess, so that’s what I’m doing now:

Is there branding and networking value in Twitter?

I’ve certainly expanded my network into new arenas, and a few potential clients have already connected with me through Twitter. I’m building evangelism for my brand and support among my peers, and making others aware of the value I offer. Some very nice people have re-tweeted blog posts of mine, driving more traffic to my blog – a very nice bonus that is a confidence-builder and camaraderie-builder and boosts my brand positioning. More people are finding out about my services through Twitter.

Is there any other value in Twitter?

I guess I’ve chosen a lot of great people to follow, because their tweets have led me to some extremely valuable information and resources I probably never would have known about. That couldn’t hurt, right? The 140-character constraint is actually good practice for the kind of creative precision writing I do in my business. What fun to manage a “twoosh” – a tweet with exactly 140 characters! It feeds the wordsmith in me.

Am I addicted to Twitter?

I don’t think so. It’s not keeping from doing all the other things I need to get done in a given day. But Twitter is a guilty pleasure. I find myself apologizing to friends and colleagues who aren’t on board for being a fan and active Twit. “But I only use it for business”, I say. “No idle chitchat”. That’s not entirely true – when it tickles me, I’ll tweet about my passions for gardening and cooking and other things. I’m not exempt from dropping in a funny quote from someone I admire.

So what’s the harm?

Although Twitter is one more thing that keeps me glued to the virtual world, adding to eye-strain, neck-strain, and elbow-strain, there’s not a huge downside. It’s fun to make such speedy connections with new people and find out what that world is thinking about and talking about.

Will I continue tweeting?

YES! I have to say that, when I finally took the Twitter plunge, I had a strategic plan in place which seems to keep me on track. So far, and as long as I keep my participation in check, my time on Twitter represents a decent ROI for me.

If you’re on Twitter, let me know how it’s working for you.

Filed Under: Career Management Best Practices, Executive Job Search, Networking, Online Identity & Online Reputation Management, Personal Branding, Social Media, Twitter Tagged With: Networking, Online Brand Identity, personal branding, Twitter

Previous Post: « Mastering the C-level Executive Interview
Next Post: Best of Executive Resume Branding Tactics and Advice »

Primary Sidebar

Job Search Newsletter

Today’s job search is complicated. Get the help you need.

Sign up for my popular FREE weekly newsletter for advice about job search, personal branding, LinkedIn, networking, online presence, interviewing and so much more . . . and get a FREE ebook. Read all about the ebook here.

* indicates required

First Name *

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Essential LinkedIn Guide

The Essential LinkedIn® Guide for Today’s Executive Job Search – Get Branded. Get Found. Get Hired.

Job Search Worksheets

Get my proprietary personal branding and job search worksheets perfected over 20+ years working with job seekers.

CareerBrandVideos

CareerBrandVideos™ – award-winning customized video system for professionals and entrepreneurs

My Must-Have Guide to Personal Branding and Executive Job Search

LinkedIn executive job search

20 Little-Known, Insider Tips to Accelerate Your Executive Job Search. My ebook will help you land a great-fit new gig faster!

Recent Blog Posts

  • 4 Ways Common Courtesy Drives a Successful Executive Job Search
  • Smart Executive Job Search: How To Sail Through Salary and Compensation Negotiations
  • How To Get Executive Recruiters’ Attention With The Right Email Messages
  • Can I Land My Dream Executive Job Even If I’m Under-Qualified?
  • 15 Common Executive Job Interview Questions and How to Best Answer Them

Blog Topics

10 Personal Branding, Resume and Job Search Certifications including:

Footer

Meg Guiseppi, Personal Branding and Executive Job Search Strategist

Meg Guiseppi

Legal Stuff

  • Terms of Use
  • Privacy Policy

Follow Meg on Twitter

Tweets by @MegGuiseppi

Copyright © 2023 · Executive Resume Branding (Resumes Plus LLC) · All Rights Reserved