I’ve been actively on Twitter for a few years now and it’s become an important piece in my personal and business branding efforts.
Although Twitter is wildly popular and much has been written about its value, many of my c-suite executive clients and potential clients are still surprised when I promote Twitter to them as a valuable executive job search tool.
Without taking the time to find out more about it, they still think most people are on Twitter for chit chat, tweeting about what they had for lunch, or other trivial matters.
I explain to them that mounting a job search campaign is very much like running a business. I tell them to think of themselves as a company of one — BRAND YOU — and market themselves in the same way. Twitter and other social media need to be in their brand marketing plan.
For me, as an entrepreneur, Twitter is all about getting my brand and promise of value noticed by potential clients and those who can lead me to more clients, and getting recognized as an industry thought leader and expert.
The idea is to get on their radar and stay top of mind with them so that, when they have a need for my services or know someone who may, they’ll reach out to me.
Sounds just like job search networking, doesn’t it?
Read more about my Twitter strategy, which works for job search too, in my Executive Career Brand post, How Twitter Helped Me Build My Personal Brand.