You’ve got a good handle on today’s executive job search.
You know what you need to do to land your next job, and you’ve set about doing it.
You’ve already done the following:
- Compiled a list of 15-20 target companies that are a mutual good fit.
- Researched each company’s current needs and challenges, and how you can help them solve their problems.
- Identified a few key decision makers within each company.
- Started connecting with these key people through cold contact, introductions, LinkedIn and/or other networking methods.
Take your social networking beyond LinkedIn and at least dabble with Twitter. Here are 2 easy ways to use it to accelerate your job search. Of course, you’ll first have to join Twitter and post a relevant key word-rich bio:
1. Search Twitter for your same target list of companies and key decision makers.
- Follow them if they’re there. Listen in on their conversations to get a feel for the corporate culture and for job opportunities, market intelligence and due diligence.
- Follow the people they follow.
- Retweet (RT) them regularly (to get on their radar and stay top of mind).
- Send them an @reply or @mention from time to time, but don’t overwhelm them. Both include that person’s @username, so will show up in the @Mention tab of their home pages. They’ll notice you.
- Direct message (DM) them to make contact, if they’ve followed you back and when/if you’re comfortable reaching out to them.
2. Use LinkedIn’s Tweets Application.
You can choose to display your most recent tweets on your LinkedIn profile. I suggest you be careful with this. I find that not all tweets are LinkedIn-worthy.
Another important feature of this app is that it gives you instant access to the updates of people you are following on Twitter and the power to tweet, reply, and re-tweet — all from your LinkedIn home page.