Drew McLellan, a marketing and branding expert, blogged a vivid tribute to Tim Russert last week.
Tim worked passionately and was deeply grounded in his beliefs and values, the things he built his brand upon. His integrity preceded him. He was consistently liked and trusted by his audience and, apparently, by everyone who knew him.
Tim’s brand was compelling. Drew puts it this way:
“The sign of an extraordinary brand is that we can’t imagine what we’d replace it with.”
It is rare for people with such strong brands, especially in the political arena, to so transparently be the person they appear to be.