With all the misinformation and spin out there, it’s no wonder. It seems for every legitimate career branding professional, there are 5 or 6 who just don’t get it and aren’t really helping their clients.
Because of all the noise and bravado, maybe you’ve dismissed personal branding as the key strategy to differentiate and communicate your unique value proposition in the job market.
Maybe you don’t know that branding also helps you position yourself to move toward career fulfillment and work your passion.
To get the straight skinny, read my latest blog post over at my Executive Career Brand blog, What Personal Branding is NOT …