In c-level executive job search, branding is required, not optional.
Over the past several years, you’ve been hearing a lot about personal branding. Just when you started getting a feel for it, here comes “career branding” popping up all over traditional and social media.
Although the two terms are often used interchangeably, a perhaps obvious distinction exists between the two.
Check out my post over at Executive Career Brand to learn more, Executive Branding: Personal vs Career Branding.