The first book about personal branding written for the millennial generation by a millennial, Dan Schawbel's Me 2.0: Build a Powerful Brand to Achieve Career Success will be an invaluable resource for career success in this shaky economy. To be published by Kaplan on April 7th, the book teaches …
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What Did You Do For Your CEO Personal Brand Last Year?
Can you remember all the things you did in 2008 that benefitted your companies and the people you worked with? If not, it’s time to reflect on contributions you made that will define your unique promise of value to your next company, before you forget the details. I advise my top-level executive …
