I cringe when I read a blog post or article about "creating" your brand. "Defining" your brand is more to the point. "Creating" evokes designing something out of nothing. Your brand is already there, in the hearts and minds of those who know you best, and those who work with you. If you’ve been …
c-suite personal branding
How to Land A Good-Fit Executive Job Using the New LinkedIn
Recently I posted a 3-part series on using the new LinkedIn at my Executive Career Brand blog. LinkedIn constantly tweaks its functionality, features and appearance, in an effort to improve the user experience. If you haven't logged in for a few months, you may be overwhelmed by the multitude …
People Are Not Brands, But We All HAVE a Personal Brand
We've all seen and heard people who go too far with personal branding. They dismiss the difference between product branding and personal branding — taking the "personal" completely out of the mix — and refer to themselves as a "brand". They consider themselves to be a product, so they passionately …
