My c-suite and senior-level executive clients often ask me why they need an executive biography and how to use it. A career brand biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. For job search and career management, a bio affords the opportunity …
C-level Executive Job Search
Personal Branding and Your Email Signature
Your executive job search is underway, or about to be, and you’re working on your branded email signature. What’s the best way to design it – with graphics, logos, and other pretty visual effects or just text with no enhancements? We've all received email messages with impressive signature …
You Already Have a Personal Brand. You Can’t “Create” One
I cringe when I read a blog post or article about "creating" your brand. "Defining" your brand is more to the point. "Creating" evokes designing something out of nothing. Your brand is already there, in the hearts and minds of those who know you best, and those who work with you. If you’ve been …
