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Blogging

By Meg Guiseppi

The Value of Blogging Your Personal Brand on LinkedIn

blog personal branding

Blogging is one of the most powerful ways to demonstrate your subject matter expertise, and communicate your good-fit qualities for the jobs you’re seeking along with something of your personality . . . that is, your personal brand. But setting up and maintaining your own blog may not be a …

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By Meg Guiseppi

Executive Job Search: How Blogging Makes You Smarter

  For years I’ve been recommending blogging to my job-seeking c-suite and senior-level executive clients, to help them become highly visible, build credibility as industry thought leaders, and showcase their unique value to target employers (i.e., their personal brand). I’ve blogged about …

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By Meg Guiseppi

Blogging for Executive Jobs: Overcoming Writer’s Block

I encourage my c-level executive clients to blog as part of their online brand communications plan. Blogging is one of the most important marketing strategies I use to build my brand, market my business and attract potential clients. Potential clients find me through my blogging efforts. Because …

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