• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Executive Resume Branding™

Differentiate and strategically position your unique ROI for today's executive job search.

  • Essential LinkedIn® Guide
  • Blog
  • About Meg
  • Products and Services
  • Contact Meg

By Meg Guiseppi

Social Media Sites: Rental Properties or Strip Malls for Personal Branding?

Chris Brogan offers a really interesting take on branding in his Strip Malls for Personal Brands in response to Steve Rubel who questions in his post Should You Rent or Buy Social Real Estate? where we should invest our time and sweat equity online.

Steve says “Investing time on Twitter truly is starting to feel like renting. When the landlord is doing a good job, everyone is happy. When the landlord is negligent, the tenants get testy and threaten to move”.

Chris’s perspective is a little different: “In Steve Rubel’s tenants and owners analogy, I liken a lot of us who are taking up space on these various social networks as some kind of strip mall tenants. Think about it. In a way, haven’t we made little branding strip malls? Little outlet stores for the product known as “me?” 

A thoughtful response to both of these blogs comes from today’s post over at istockanalyst.com. The author doesn’t disagree with the analogies above, but feels

“The strip malls metaphor conjures up images that don’t truly address the enriching and unique experience to be gained from what (social media has to offer). I prefer that social networks be viewed as cafes, restaurants and bars along the road. Not franchises, mind you, although you might get that feel from some of them, but unique places in which you’ll meet some unique and some of the same people”.

What’s your take on this?

Filed Under: Online Identity & Online Reputation Management, Personal Branding, Social Media Tagged With: Online Identity & Online Reputation Management, personal branding, Social Media

Previous Post: « My Executive Resume Doesn’t Sound Like Me or Say Who I Really Am
Next Post: Executive Job Search – Networking Works Best, But Try Niche Job Boards Too »

Primary Sidebar

Job Search Newsletter

Today’s job search is complicated. Get the help you need.

Sign up for my popular FREE weekly newsletter for advice about job search, personal branding, LinkedIn, networking, online presence, interviewing and so much more . . . and get a FREE ebook. Read all about the ebook here.

* indicates required

First Name *

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Essential LinkedIn Guide

The Essential LinkedIn® Guide for Today’s Executive Job Search – Get Branded. Get Found. Get Hired.

Job Search Worksheets

Get my proprietary personal branding and job search worksheets perfected over 20+ years working with job seekers.

CareerBrandVideos

CareerBrandVideos™ – award-winning customized video system for professionals and entrepreneurs

My Must-Have Guide to Personal Branding and Executive Job Search

LinkedIn executive job search

20 Little-Known, Insider Tips to Accelerate Your Executive Job Search. My ebook will help you land a great-fit new gig faster!

Recent Blog Posts

  • 4 Ways Common Courtesy Drives a Successful Executive Job Search
  • Smart Executive Job Search: How To Sail Through Salary and Compensation Negotiations
  • How To Get Executive Recruiters’ Attention With The Right Email Messages
  • Can I Land My Dream Executive Job Even If I’m Under-Qualified?
  • 15 Common Executive Job Interview Questions and How to Best Answer Them

Blog Topics

10 Personal Branding, Resume and Job Search Certifications including:

Footer

Meg Guiseppi, Personal Branding and Executive Job Search Strategist

Meg Guiseppi

Legal Stuff

  • Terms of Use
  • Privacy Policy

Follow Meg on Twitter

Tweets by @MegGuiseppi

Copyright © 2023 · Executive Resume Branding (Resumes Plus LLC) · All Rights Reserved