A cornerstone to crafting your personal brand or leadership brand is identifying the personality traits that drive you and best distinguish you.
It’s all about helping decision makers assessing you determine whether you may be a good fit, as an employee or business partner.
You’ll be judged on the first impression your personal brand message leaves. The words or phrases you use to describe who you are should be precise so that they truly define what differentiates your promise of value from others who do similar work.
Here are some defining adjectives that may fit you, but don’t limit yourself in any way:
Collaborative, flexible, curious, optimistic, forward-focused, risk-taking, generous, international, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible
Zeroing in on just a few can be difficult but in doing so, you’ll be forced to dig deep and really think about your unique combination of distinguishing characteristics.
Once you do narrow down your list, decide if you’re actually using the best words possible. Vague or generic words won’t paint an impactful personal brand picture that truly differentiates you.
For instance, you may determine that being “adaptable” is one of your defining attributes. It’s a good enough word but maybe “resilient” would more precisely and compellingly brand you.
Being adaptable means having the ability to adjust to different conditions, while being resilient goes a little further and implies an ability to bounce back or recover from setbacks.
Another example – instead of using the anemic descriptor “resourceful“, consider “enterprising” or “ingenious”.
Finding it difficult to get a handle on this exercise? Here are a few tips that should help:
♦ Try asking those who know you best – at work and in your personal life – for their opinions. Those who regularly see you in action can best measure your brand assets. Notice what they say when they introduce you to someone new.
♦ Sort through whatever feedback you get and see which words always come up.
♦ Just to be sure, go to a good thesaurus and check out synonyms for your list of attributes and see if you can pinpoint even more precise words.
♦ Consider working with a professional to uncover your unique promise of value and marketable personal brand 😉