Dan Schawbel, a leading expert on personal branding who coined the word “eBrand”, wrote a not-to-be-missed post on his blog yesterday.
Certainly anyone in a job search or considering changing jobs should read this and heed his advice. But the writing’s on the wall for all of us. I urge you to see what he has to say.
Here are just three of the compelling points he makes:
“Any single individual can and should develop an eBrand. There are no barriers to entry anymore, as the cost of building an eBrand has been reduced to nothing”.
“Online profiles are monitored by recruiters constantly, and although your personal brand may remain constant as technology advances, your eBrand must be both consistent and up-to-date to accurately represent your brand as being knowledgeable and technologically savvy”.
“Today, eBranding is growing exponentially, and both individuals and corporations who underestimate the power of their online reputation will suffer from arriving late to a venue that is already crowded with established brands”.
Follow Dan’s advice and take advantage of the eBranding opportunities out there to build visibility — promote your own blog/Website, guest blog, join social networking groups (LinkedIn, Facebook, Twitter, etc.), publish niche-expertise content online, etc.