• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Executive Resume Branding™

Differentiate and strategically position your unique ROI for today's executive job search.

  • Essential LinkedIn® Guide
  • Blog
  • About Meg
  • Products and Services
  • Contact Meg

By Meg Guiseppi

Personal Branding For Portability in Today’s Executive Job Market

 

The notion of a 10+ year gig with the same company may be sadly outdated, wishful thinking. What was considered job-hopping a few years ago is the norm today.

So, how do top-tier executives keep themselves at-the-ready for the twists and turns we’re all coming to accept in the current job market?

First, by defining their personal brand, differentiating their unique value proposition, and positioning themselves as subject matter experts for their niche.

In her recent Forbes article, Job Stability Is The New Black, Vicki Salemi wrote:

“The most secure part about the modern career is your own portability–knowing your value, honing and refining your contacts and portfolio and building your own brand.”

Personal branding is a powerful strategy for employment stability. Defining yourself beyond who you work for will keep you buoyant no matter what happens in corporate America.

Spread the word about your brand, internally and externally at your company, through in-person networking, and online globally by getting active in social media – blogging, LinkedIn, Twitter, Facebook, online forums, etc.

Along with branding, keeping your skills updated is a critical strategy to add to your ongoing career management tool box.

Laurence Shatkin, Ph.D., author of 150 Best Recession-Proof Jobs, is quoted in the article:

“You have to look at what the next technology will be and develop skills to become irreplaceable.”

The Department of Labor’s Occupational Outlook Handbook (OOH) indicates employers are looking for professionals who are Internet savvy.

Supply and demand also impact job stability.

“A smaller supply of skilled workers creates a demand for that profession and fosters job security,” Salemi said.

For example, as employers are embracing sustainability and environmentally-conscious initiatives, executives with technological expertise and experience in the green space are in greater demand.
 

Related posts:

Prepare for Executive Job Search Before You Have To!

Best of C-Level Executive Job Search Strategies

Filed Under: Career Management Best Practices, Executive Job Search, Personal Branding Tagged With: executive job search, personal branding

Previous Post: « Job Action Day 2009: Take Control of Your Executive Job Search
Next Post: How To Nail Executive Job Interviews »

Primary Sidebar

Job Search Newsletter

Today’s job search is complicated. Get the help you need.

Sign up for my popular FREE weekly newsletter for advice about job search, personal branding, LinkedIn, networking, online presence, interviewing and so much more . . . and get a FREE ebook. Read all about the ebook here.

* indicates required

First Name *

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Essential LinkedIn Guide

The Essential LinkedIn® Guide for Today’s Executive Job Search – Get Branded. Get Found. Get Hired.

Job Search Worksheets

Get my proprietary personal branding and job search worksheets perfected over 20+ years working with job seekers.

CareerBrandVideos

CareerBrandVideos™ – award-winning customized video system for professionals and entrepreneurs

My Must-Have Guide to Personal Branding and Executive Job Search

LinkedIn executive job search

20 Little-Known, Insider Tips to Accelerate Your Executive Job Search. My ebook will help you land a great-fit new gig faster!

Recent Blog Posts

  • 4 Ways Common Courtesy Drives a Successful Executive Job Search
  • Smart Executive Job Search: How To Sail Through Salary and Compensation Negotiations
  • How To Get Executive Recruiters’ Attention With The Right Email Messages
  • Can I Land My Dream Executive Job Even If I’m Under-Qualified?
  • 15 Common Executive Job Interview Questions and How to Best Answer Them

Blog Topics

10 Personal Branding, Resume and Job Search Certifications including:

Footer

Meg Guiseppi, Personal Branding and Executive Job Search Strategist

Meg Guiseppi

Legal Stuff

  • Terms of Use
  • Privacy Policy

Follow Meg on Twitter

Tweets by @MegGuiseppi

Copyright © 2023 · Executive Resume Branding (Resumes Plus LLC) · All Rights Reserved