The notion of a 10+ year gig with the same company may be sadly outdated, wishful thinking. What was considered job-hopping a few years ago is the norm today.
So, how do top-tier executives keep themselves at-the-ready for the twists and turns we’re all coming to accept in the current job market?
First, by defining their personal brand, differentiating their unique value proposition, and positioning themselves as subject matter experts for their niche.
In her recent Forbes article, Job Stability Is The New Black, Vicki Salemi wrote:
“The most secure part about the modern career is your own portability–knowing your value, honing and refining your contacts and portfolio and building your own brand.”
Personal branding is a powerful strategy for employment stability. Defining yourself beyond who you work for will keep you buoyant no matter what happens in corporate America.
Spread the word about your brand, internally and externally at your company, through in-person networking, and online globally by getting active in social media – blogging, LinkedIn, Twitter, Facebook, online forums, etc.
Along with branding, keeping your skills updated is a critical strategy to add to your ongoing career management tool box.
Laurence Shatkin, Ph.D., author of 150 Best Recession-Proof Jobs, is quoted in the article:
“You have to look at what the next technology will be and develop skills to become irreplaceable.”
The Department of Labor’s Occupational Outlook Handbook (OOH) indicates employers are looking for professionals who are Internet savvy.
Supply and demand also impact job stability.
“A smaller supply of skilled workers creates a demand for that profession and fosters job security,” Salemi said.
For example, as employers are embracing sustainability and environmentally-conscious initiatives, executives with technological expertise and experience in the green space are in greater demand.
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