Many people like to make resolutions for the New Year.
Some decide to change behaviors to improve their physical health.
Why not spend some time resolving to improve your career health?
You may be planning to dive into a job search in earnest in the New Year. Or maybe you’re already in the thick of it.
But even if job search is not on the horizon, you never know when your job may be pulled out from under you.
You need to always be at-the-ready, knowing your brand and unique value to the kinds of employers you want to work for.
No job is permanent these days. Unfortunately, a pink slip can come along at any time, and there you are, in a job search, scrambling to pull it all together.
There’s no time like the present to get cracking on preparing yourself, just in case.
If you haven’t worked on defining your personal brand for job search, get to work.
If you’ve already done the targeting, company research, and personal branding work, maybe it’s time to refine your brand or re-brand, to keep it up to date with the value you offer the employers you’re targeting now.
These questions will help you determine if you need to adjust your branding:
- What’s my brand reputation about these days?
- Have I become the “go to” person for new areas of expertise?
- What is my promise of value in the marketplace today?
- What ROI do I offer my target employers?
- What differentiates the value I offer from my current job-seeking competitors?
For a wealth of advice on how and when to refresh your personal brand, check out my post from two years ago, Brand New Year. New Personal Brand?
© Copyright, 2013, Meg Guiseppi. All rights reserved. The content in this post, and elsewhere on this site, may not be reproduced, republished, reprinted or distributed without written permission.
Related posts:
Going To “Create” Your Personal Brand? Nope, You Already Have One
How Strong is Your Executive Brand Online for Job Search?
Personal Branding Really Matters in Executive Hiring
Photo by SuperDewa
