Mid-Year Executive Branding Check-Up

You’re not the only one watching your garden grow. Those around you and potential employers are sizing you up.

Hard to believe, but half the year is over. Many of us wait until the end of the year to take stock, but so much can change in just 6 months.

It’s time to re-visit your executive brand. Make sure your brand message is properly aligned with your current goals and accurately showcases your unique promise of value.

Why do you need a brand check-up?

Does your brand still resonate with your target audience? Or have your goals and target audience changed since you last did a check-up?

You may suddenly be faced with a job search. Or maybe your job focus and responsibilities have changed and you’re now relied on to deliver in new areas. Or maybe you’re finally ready to accept the fact that it’s time to move on – you’re not working your passion, your job doesn’t fulfill enough requirements to make you want to stay.

Whether you’re looking at a career move or everything is status quo, it’s just good career management practice to routinely refresh your online and offline career brand marketing communications – executive resume, career bio, LinkedIn and other social networking profiles, blog/website, etc. – to reflect the best you have to offer right now.

Keep all your brand communications up to date and at the ready.

To help you get on brand, go back to 10 Steps to Uncovering and Building Your Authentic Personal Brand, and work through the exercises.