Are you a top executive who considers yourself to be a leader in your industry or niche but you’re not on LinkedIn?
You really should be. There’s too much going on over there to ignore it.
LinkedIn allows you to connect with some fascinating and powerful people you might otherwise never have access to.
As an engaged LinkedIn member, I check in on my home page activity several times a week to see what my network is up to. The home page also includes alerts to particularly interesting Q and A’s that have been posted by members.
Michael Eisner, Disney’s former CEO, who obviously appreciates that LinkedIn’s Q&A feature allows him to draw other business leaders and professionals into a conversation, posted this query last Friday:
He added, “In today’s global marketplace, any business strategy must incorporate innovation as a core element. I believe that as strongly today as I did throughout the course of my 20 year career at Disney. In fact, when you’re trying to create things that are new, you have to be prepared to be on the edge of risk.”
He’s culling information while promoting his intensive one-day program for executives, “Making Creativity & Innovation Happen” on November 18th, in New York City, where he’ll be joined by special guest Barry Diller, Chairman and CEO of IAC and former CEO of Vivendi Universal. The program covers ways to foster innovation and new ideas in business for continued and sustainable growth and profitability.
From over 250 answers posted so far, some of the suggested top innovating companies include Disney (no surprise), Google, Apple, Microsoft, 3M, Virgin, Nokia, Toyota, Dell, eBay, Honda, Intel, Nintendo, Nike, Ikea, and Starbuck’s.
The conversation Eisner started is just one example of the many networking possibilities and opportunities LinkedIn offers.
For more information about the value of LinkedIn, see my posts in the category “LinkedIn“.
You have an interesting take on this, Chad.
I don’t know how important it is, whether LinkedIn is serving one’s personal brand over company brand. Each has a different thrust and composition, and I think LinkedIn does a great job providing the means for those companies and people who care to purposefully spread their brands, each on their own merits.
Thanks for commenting. I hope you’ll stop by again.
-Meg
While LinkedIn is great for keeping up your contacts and expanding your network, is a certain point reached where your personal brand out-ranks, or out-shines, your company’s brand?
In the age of “personal brand equity,” I wonder what reputation LinkedIn serves more?
Thanks for the post!