If you’ve spent some time on LinkedIn building your branded profile, you know that LinkedIn measures your profile for completeness, based on various criteria.
What does “100% complete” mean and why is it so important to get there?
Your profile is more likely to land higher in search results. Your visibility as a good-fit candidate increases dramatically.
Executive recruiters and hiring decision makers at your target companies are more likely to land on your profile when they’re sourcing and assessing good-fit candidates.
In mid-February, LinkedIn changed the completeness criteria and the way they calculate profile completeness:
“The new calculation gives you more control of your score by emphasizing things you have direct control over, like Skills, and putting less weight on areas you may have less control over, like Recommendations. The score also takes profile freshness into consideration, so frequent profile updates can now help with profile completeness.”
Here’s what you now need for a complete profile:
- Your industry and location
- An up-to-date current position (with a description)
- Two past positions
- Your education
- Your skills (minimum of 3)
- A profile photo
- At least 50 connections
LinkedIn says that adding a profile photo makes your profile 7x more likely to be found in searches. Having your 2 most recent positions makes your profile 12x more likely to be found.
Looks like it’s time for you and all of us who rely on LinkedIn to attract business and job opportunities, to spend a little time working on our profiles.
photo by nan palmero