Are you hesitant to use LinkedIn and all it has to offer because you’re currently employed and worried that people at work will discover you’re looking for a new job?
Then you’re like many of my c-level executive clients. A few years ago, they opened a LinkedIn account (everyone told them they needed to be on LinkedIn!), maybe filled in some of the requested information, and completely forgot about it, except when they received requests to connect.
Or maybe, like some of my clients, you’re resistant to having any online presence at all, so you don’t have even a bare-bones LinkedIn profile.
What you may not understand is that having NO LinkedIn profile is as good as being invisible to the very people you need to be positioned directly in front of. You need to have a branded, 100% complete profile (according to LinkedIn’s criteria) for passive job search — to be more easily found by executive recruiters and the hiring decision makers at your target companies.
You also may not understand that, if your LinkedIn profile lacks a keyword-rich Professional Headline and Summary section, and has little or nothing in the Experience section, people viewing it will have very little meaningful information to help them assess you.
For more information and tips, read my Executive Career Brand post on how to use LinkedIn for confidential job search.