Because I help my c-level executive clients with personal branding for job search, I write about branding a lot.
If you look at the blogs posts under “Executive Branding” at my Executive Career Brand blogsite, you’ll find plenty of tips and advice on building your own executive brand.
But I think a brief definition once again can’t hurt:
For job search, personal branding is a method to uncover and differentiate the personal attributes and hard strengths you possess that outdistance your competition for good-fit jobs with your target industry and employers.
Employers want to see hard skills linked to your softer ones – indicating who you are, what you’re like to work with and how your strengths and expertise will make $$$ for them.
You can see that branding and brand positioning statements need to showcase more than just hard skills. A list of relevant keywords (or areas of expertise) strung together aren’t enough to differentiate your unique ROI value.
I recently wrote an article for Job-Hunt.org, as the Personal Branding Expert there, about getting “personal” with your executive brand statement, which I cross-posted at my Executive Career Brand blogsite.