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By Meg Guiseppi

How to Use Twitter on a Time Budget: Tweet Less, Tweet Better

Twitter for C-level Executive Job Search

Have you started dabbling with Twitter in your executive job search, but finding what a time drain it can be?

A century before Twitter and social media, Thomas Edison cautioned:

“Time is really the only capital that any human being has, and the thing that he can least afford to waste or lose.”

Busy c-level and senior-level executives are always pressed for time. Add in a job search, and time gets stretched to the limit.

But don’t despair. And don’t give up on Twitter.

An excellent job search tool, Twitter is a powerful place to:

  • Build credibility, visibility, and evangelism for your brand and ROI value to your target employers,
  • Extend your online footprint,
  • Conduct industry and company research for due diligence,
  • Position yourself in front of employers and hiring decision makers.
  • Connect with new communities of subject matter experts and thought leaders, and
  • Uncover opportunities that may lead to landing a job.

Realize that, unless you have a realistic strategic plan for your social media and brand communications, you’ll get distracted and waste way too much precious time.

If you can devote just 15 to 20 minutes a day . . . or even every other day or so . . . you can benefit from using Twitter.

Some tips to limit your time on Twitter:

  • Don’t waste time tweeting about personal issues or where you’re going today.
  • Keep your tweets relevant to your brand and ROI value as a job candidate.
  • Use Tweetdeck or another Twitter app to help you organize and manage the list of people you’ll follow, and to set up tweets in advance to post throughout the day.
  • Do your thank you’s for retweets, #FollowFridays and mentions all in communal tweets, once a day or only every few days. No need to thank each person in a separate tweet.

In a word, one of the best and quickest ways to tweet is to retweet (RT) others, but retweet with a purpose.

When you RT, always give attribution to the originator by including their @username. You’ll stay top of mind with them because they’ll know when you retweet them.

And a few ways to find quality tweets to retweet:

  • Search Twitter for your target list of companies and key decision makers, follow them and retweet their tweets.
  • Search for, follow and retweet thought leaders in your industry.
  • Search hashtags (#) on Twitter for tweets that include your relevant keywords.
  • Set up Google Alerts for your relevant keywords (including your target companies’ names, services, products and c-suite executives’ names). Google emails you links when those keywords show up online. Tweet those relevant articles and blog posts.

Related posts:

The Biggest Mistake Twitter Newbies Make

How Twitter Helped Me Build My Personal Brand

14 Reasons I Won’t Follow You On Twitter

photo by Rosaura Ochoa

Filed Under: Career Management Best Practices, Executive Job Search, Social Media, Twitter Tagged With: C-level Executive Job Search, Social Media, Twitter

Previous Post: « Social Recruiting Impacts Your Executive Job Search
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