If you’re like most of my c-suite clients, it’s been several years — maybe more than 10 years — since you were thrust into a job search or considered a career move.
You figure all you need to do is find a copy of that old resume of yours, dust it off and update it to send to the recruiters who helped you in the past.
Then you can sit back and let them do all the work, right?
But things have changed drastically in the past several years. Jobs aren’t as likely to just “come to you”. You may not be in demand with recruiters the way you were in the past. These days, such passive tactics can sabotage your job search and keep you from ever getting into a good-fit job, or prolong landing that job. You need to develop a proactive plan to uncover opportunities yourself.
Okay. So you’ll use job boards, too. After all, you think, job boards are a big part of job search in the digital age.
Not so. Only an estimated 3-5% of jobs are filled through job boards. If you spend more than a minimal amount of time there, you’re wasting a lot of precious effort.
Most jobs are not posted or advertised anywhere. They exist in that nebulous “hidden job market” that can only be uncovered through purposeful networking.
Landing an executive job takes work. There’s a lot to pull together before you’re ready to cast a far-reaching networking strategy. Here’s what you need to have and do, along with links to relevant blog posts I’ve written on each topic:
1. A specific career target and list of 15-20 (or more) target companies that are a mutual good fit, as far as size, location, industry, culture, and environment.
Without a clear target (type of job and industry), your resume and other career marketing materials will be too generic, and won’t help qualify you in the minds of those assessing you or attract them to you. And, if you can’t succinctly describe what kind of job you want, you won’t be able to explain to your network how they can help you.
Don’t worry that these companies may not be advertising jobs anywhere. You’re going to network your way into their hidden jobs, remember?
2. Research each target company and the industry
This takes time, but your research will help you determine why your target companies need your help, provide you with those all-important relevant keyword phrases to use in your career marketing materials, and help you with due diligence in assessing companies.
3. Target contact list for networking
Determine which people at your target companies are key decision makers or close to their inner circle. Also look for employees, vendors, customers and others associated with your target companies. Find them on LinkedIn, Twitter, Facebook, etc. and follow, like, or connect with them there. Join the LinkedIn Groups they belong to and make yourself and your expertise known.
4. Personal branding designed to resonate with your target companies
Uncover and differentiate the strengths and personal attributes that make you the best-fit candidate. Create an executive brand positioning statement to be used in your career marketing materials (resume, bio, LinkedIn profile, etc.), to transform into an “elevator pitch” to introduce yourself when networking, and to answer the “Tell me about yourself” question when interviewing.
5. Branded career documents – Executive Resume, Biography, Case Studies, Leadership Initiatives Brief and other supporting documents
Use the research on your target companies to help you create brand and ROI value messaging that will clearly differentiate your good-fit qualities and expertise over your competition.
Your 100% complete (according to LinkedIn’s criteria), branded, keyword-rich LinkedIn profile will help recruiters and hiring decision makers at your target companies find you on LinkedIn, as they source and assess talent. If you’re not on LinkedIn, you’re probably invisible to these people.
Also, LinkedIn offers all kinds of tools for networking with people who can help you with opportunities and leads, and position yourself as a subject matter expert and good-fit candidate.
Use your career biography and pieces of your resume to flesh out a Google profile, which has become a close second in importance to LinkedIn profiles, as a valuable page one search engine result for “your name”.
8. Recruiter relationships
Recruiters are certainly important. Source a good number of them who specialize within your niche, send them your resume, let them know what you’re looking for and stay in touch.
You can find recruiters in Kennedy Information’s Directory of Executive Recruiters, the “Red Book” which lists over 10,000 recruiters at thousands of search firms
9. List of references
Be sure your references are prepped in advance to know what kind of position you’re seeking, and what information they can provide to best position you.
10. Online brand-building communications plan
Work on building relevant, diverse, on-brand results that consistently support your credibility.
Include static web pages (online profiles, personal website, etc.) and social networking/real-time content (Twitter, Google+, Facebook, blogging, writing book reviews on Amazon, etc.).
11. In-person and online networking strategy
Your ultimate goal is to networking towards hiring decision makers at your target companies. Use your list from #3 above, and also connect with other employees at your target companies.
If you can get a referral from an insider, you greatly improve your chances of landing a job with that company. Pull everyone you know into your network (you never know who may be able to help you), along with a good number of recruiters who specialize in your niche.
12. Interview preparation
Prepare and rehearse your answers to expected questions. And be ready with the questions YOU should ask, based on your company and industry research. Be ready for the “Tell me about yourself” query and have a salary negotiation strategy.
13. Thank you notes
Don’t forget to follow up each time you have an interview, with each person you’ve spoken to. This gives you the opportunity to restate your interest in the company, and to stay top of mind with key decision makers. Hand-written, snail-mailed thank you notes have the most impact.
14. Job search management and tracking system
You’ll need some way to keep track of all your connections, meetings, informational interviews, etc.
JibberJobber is an excellent web-based tool that will help, and basic membership is free.
My ebook will provide many more specifics on launching a successful executive job search campaign.
23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land . . . A practical guide to executive branding, marketing your ROI value and navigating the new world of job search