Looks like the Democrats are winning the race on the social media front.
The McCain campaign is not keeping up with the need to disseminate original information into the blogosphere.
According to Jonathan Martin at Politico.com, Democrats and liberals are pursuing hard-hitting reporting on blogs and Websites, as opposed to Republicans merely chasing punditry and commenting on the news:
“While conservatives are devoting much of their Internet energy to analysis, their counterparts on the left are taking advantage of the rise of new media to create new institutions devoted to unearthing stories, putting new information into circulation and generally crowding the space traditionally taken by traditional media. And it almost always comes at the expense of GOP politicians.”
The tide is beginning to turn. In response to amplified online efforts, including embarrassing videos, by liberal Websites such as The Huffington Post and Talking Points Memo, McCain was forced to hire an in-house blogger to counterattack with anti-Barack Obama material.