Dan Schawbel is offering a free sample of the latest issue of his Personal Branding magazine. In the sample issue you'll find: Cover story: An interview with Evander Holyfield: Become the Heavyweight Champion of Your Niche Interviews with: • Abiola Abrams, star of VH1's Tough Love • Ken …
Famous Personal Brands
Branding My State Fair to Lure Martha Stewart
My dear friend Marie Bernegger (shown here in front of one of her beauties) and I have undertaken a grassroots campaign to convince Martha Stewart to visit our New Jersey State Fair, which is held in Sussex County in early August. It was Marie’s idea to give it a try. How could it hurt to just …
Obama’s Personal Brand Exposure: Reassuring or Risky Business?
President Obama has clearly embraced the new world of the Presidency 2.0, with his transparency, pop culture appearances, and brand-driven approach. But is his well-publicized image riding for a fall? I've written before about Obama's brand here on the Executive Resume Branding Blog in Obama: A …
