In 2009 I wrote an ebook on using LinkedIn for personal branding and executive job search. I did a minor update in 2010. Not too much had changed. But after all this time, a major revamp was needed. It is now called “Smart Personal Branding with LinkedIn – How to Use LinkedIn …
Personal Branding
12 Ways To Build Personal Brand Evangelism
How to get people to spread the word about your unique value in the executive job market. You may feel that “Brand Evangelism” is a fussy term. It may even turn you off to the whole concept of personal branding. Don’t let it. We all benefit from, and need, the support of the people who …
10+ Years on LinkedIn – Why It’s Still Indispensable To Me
I was noodling around on my LinkedIn Settings page when I noticed something at the top of the page. It said I’ve been a member since August 2007. Eleven years is a long time. My business is so different than it was then. I now rely heavily on social media to market and promote the services …
