If you’ve read this blog on even a semi-regular basis, you know that I promote blogging in any way (your own blog, guest blogging, or commenting on relevant blogs) as one of the best ways to generate evangelism for you and your personal brand, and build your online identity. For those of you …
Blogging
A CFO in Medical Device Manufacturing Blogs His Personal Brand and Niche Expertise
I recently worked with a dynamic entrepreneur who had turned around his declining family-owned company, revitalized its deflated brand presence, expanded operations into China, and impacted impressive financial success. He was ready to move on and anticipated a career move around mid-year in …
In the Age of Transparency, Companies are Blogging Layoffs
No longer a private affair alluded to in vague press releases as "downsizing", big companies often blog openly about staff cuts. Experts feel that companies of all sizes, in all industries, will also be blogging about layoffs in the near future. According to the New York Times' Claire Cain …
