I encourage my c-level executive clients to blog as part of their online brand communications plan.
Blogging is one of the most important marketing strategies I use to build my brand, market my business and attract potential clients. Potential clients find me through my blogging efforts.
Because job search is much like running a business, blogging greatly benefits job seekers, too. Those who blog purposefully are found by executive recruiters and hiring decision makers who are searching for and assessing candidates.
But maintaining a blogsite that gets action takes effort and commitment. What are you going to write about in all those blog posts?
I don’t have too much trouble coming up with ideas, but when I do, I fall back on a favorite strategy — getting inspiration from other bloggers’ posts or other bloggers themselves.
I like to showcase or link to their work, and I do it often. Over the past year, I designated separate posts to some of my favorite job search bloggers. You can see the list in my post about blogger Jason Alba of Jibber Jobber.
Read about why I love this strategy so much in the post at my Executive Career Brand site, One of My Favorite Blogging Strategies.
photo by Sean MacEntee