In 2009 I wrote an ebook on using LinkedIn for personal branding and executive job search. I did a minor update in 2010. Not too much had changed. But after all this time, a major revamp was needed. It is now called “Smart Personal Branding with LinkedIn – How to Use LinkedIn …
Executive Resume Branding Blog
12 Ways To Build Personal Brand Evangelism
How to get people to spread the word about your unique value in the executive job market. You may feel that “Brand Evangelism” is a fussy term. It may even turn you off to the whole concept of personal branding. Don’t let it. We all benefit from, and need, the support of the people who …
10+ Years on LinkedIn – Why It’s Still Indispensable To Me
I was noodling around on my LinkedIn Settings page when I noticed something at the top of the page. It said I’ve been a member since August 2007. Eleven years is a long time. My business is so different than it was then. I now rely heavily on social media to market and promote the services …
3 Self-Sabotaging Social Media Mistakes Every Job Seeker Should Avoid
A robust online presence is great for your personal brand and executive job search, but not all publicity is good publicity. When it comes to online reputation management and landing an executive job, there is such a thing as bad PR. When you’re in job search mode, it’s time to put on a good …
LinkedIn Hashtags: A Little-Used Personal Brand-Building Tactic
Promote Your Personal Brand Promise with LinkedIn Hashtags Feeling inundated by those little cross-hatch figures or pound signs? No wonder. Hashtags are everywhere. It seems that anytime you see any kind of online communication – on Twitter, Facebook, Instagram, Snapchat, etc. – it’s loaded …
