• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Executive Resume Branding™

Differentiate and strategically position your unique ROI for today's executive job search.

  • Essential LinkedIn® Guide
  • Blog
  • About Meg
  • Products and Services
  • Contact Meg

By Meg Guiseppi

Blog Your Personal Brand for C-suite Jobs

Why Aren't You Blogging?
photo by Mike Licht, NotionsCapital.com

 

Blogging is one of my favorite ways to build online presence and credibility for my personal brand, and promote my business and the value I offer to potential clients.

In fact, by far most of my business comes through my two blogsites – Executive Career Brand and Executive Resume Branding.

Similarly, blogging can help you market your value to potential employers, be found online by executive recruiters and hiring decision makers, and land your next gig.

Just as I do, senior-level executive job seekers need to think of themselves as the CEO of a company of one – Brand You – and work on promoting the value they offer their target employers.

Before you can set up your blog, you’ll need to write some content – several blog posts and a few blog pages – especially your “About” page (or biography), where people assessing you as a potential candidate can find out whether you’re a good fit for their needs.

Start by working on your personal brand – determine what differentiates you from others competing for the same jobs, then position yourself as a thought leader and market the unique value you offer, through the blog posts you write.

Don’t expect too much to happen until after several months or more of blogging, depending upon how active you are and how quickly you build connections, followers, visitors, etc. It takes time for your blogging efforts to gain traction.

Concentrate on SEO (search engine optimization) – Determine which keywords and phrases the people you want to attract will be searching for, and use enough of these relevant keywords in the right ways and places, with enough frequency, while building back links from sites with strong Google juice.

To get you started and begin building momentum, I’ve pulled together my best posts on blogging:

First, why you need to blog in some way:

You’re a C-level Executive Job Seeker and You’re NOT Blogging?

Does Your Online Identity Scream “Hire Me”?

Top 10 Reasons My Personal Brand and I Love Blogging

Help in coming up with ideas for blog posts

C-level Job Search: Blogging? What Am I Going To Write About?

One of My Favorite Blogging Strategies

How to write and blog better, and examples of great corporate blogs:

Executive Job Search and Blogging: Perfect Together

A Nifty Personal Brand Writing Tool: Wordnik

World’s Top 10 Best Corporate Blogs

How to expand your blog’s reach:

Blogging and Twitter: How Tweet It Is!

What to avoid when blogging:

Content Stealing: Bloggers Behaving Badly

How to Lose Friends and Alienate People with Social Media

Is Your Personal Brand Lurking Behind the Blogging Scene?

Reflecting back on my blogging history and early years:

Finding My Blog Personal Brand Voice

Blogging Milestones – Taking Up Darren Rowse’s Challenge

And finally, if the thought of maintaining your own blog is just too much . . .

Here’s another way to benefit from blogging, without all the effort:

Blog Comments: Part of Your Online Executive Brand Communications Plan

photo by Mike Licht, NotionsCapital.com

Filed Under: Blogging, Career Management Best Practices, Executive Job Search, Online Identity & Online Reputation Management, Personal Branding, Social Media, Twitter Tagged With: c-suite executive job search, online presence, personal branding, Social Media

Previous Post: « Give Executive Recruiters the 5 Things They Want
Next Post: Where CMOs Fall Short Writing Their Executive Resumes »

Primary Sidebar

Job Search Newsletter

Today’s job search is complicated. Get the help you need.

Sign up for my popular FREE weekly newsletter for advice about job search, personal branding, LinkedIn, networking, online presence, interviewing and so much more . . . and get a FREE ebook. Read all about the ebook here.

* indicates required

First Name *

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Essential LinkedIn Guide

The Essential LinkedIn® Guide for Today’s Executive Job Search – Get Branded. Get Found. Get Hired.

Job Search Worksheets

Get my proprietary personal branding and job search worksheets perfected over 20+ years working with job seekers.

CareerBrandVideos

CareerBrandVideos™ – award-winning customized video system for professionals and entrepreneurs

My Must-Have Guide to Personal Branding and Executive Job Search

LinkedIn executive job search

20 Little-Known, Insider Tips to Accelerate Your Executive Job Search. My ebook will help you land a great-fit new gig faster!

Recent Blog Posts

  • 4 Ways Common Courtesy Drives a Successful Executive Job Search
  • Smart Executive Job Search: How To Sail Through Salary and Compensation Negotiations
  • How To Get Executive Recruiters’ Attention With The Right Email Messages
  • Can I Land My Dream Executive Job Even If I’m Under-Qualified?
  • 15 Common Executive Job Interview Questions and How to Best Answer Them

Blog Topics

10 Personal Branding, Resume and Job Search Certifications including:

Footer

Meg Guiseppi, Personal Branding and Executive Job Search Strategist

Meg Guiseppi

Legal Stuff

  • Terms of Use
  • Privacy Policy

Follow Meg on Twitter

Tweets by @MegGuiseppi

Copyright © 2023 · Executive Resume Branding (Resumes Plus LLC) · All Rights Reserved