I’m crazy about blogging and every little thing involved with strategizing the marketing, creating content, posting to my blog, and learning from more experienced experts.
Although I still consider myself a novice, with more than a year’s worth of posts here on this blog (nearly 200 posts), I have some things to say about the benefits of blogging:
Make it easy for recruiters and hiring decision makers to find you online when they’re sourcing top-level candidates like you.
I love what blogging does for my online personal brand identity and visibility, credibility as a subject matter expert, network-building, and creativity.
Blogging from your own voice is a progressive thing. It’s all about getting comfortable with taking risks.
Enjoy reading blogs? Instead of passively taking in all the good information, spread your personal brand by commenting on them.
A blog called “Job Tips” (saboteototal.info) owned by Robin Gupta (robingupta.com), who is ironically a Search Engine Optimization services provider, was born from content stolen from my Executive Resume Branding Blog. Read what I did about it.
Blog to generate evangelism for you and your personal brand, and build your online identity.
I recently worked with a dynamic entrepreneur who had turned around his declining family-owned company, revitalized its deflated brand presence, expanded operations into China, and impacted impressive financial success.
He was ready for a career move, but knew the fact that he was invisible online would be a big problem. Starting his own blog was a good solution for him.
My client, a CEO/Founder of a staggeringly successful entrepreneurial venture in Information and Communication Technology, was transitioning to corporate distress/turnaround management consulting. Guest blogging was her quick fix to move from invisible to digitally distinct.
Advice on how to make your blogging recruiter-friendly and brand-reinforcing.
One of the very best ways to build and brand your online presence and exponentially expand your network, is to start your own blog. Blogging has been readily embraced by entrepreneurs marketing their businesses and is taking hold with job seekers marketing their value to potential employers.