Executive job search, particularly for the c-suite, is a brand new world.
Things are not the way they were even a few years ago.
The digital age, today’s shaky economy and steep competition are making an impact.
If it’s been several years since you dusted off your executive resume and dove into job search, you need to follow the new rules of the game . . . or expect a protracted job search.
Want to know what those who land faster these days know?
1. Writing your executive resume is NOT step one.
The biggest mistake executive job seekers make is writing their resume with no clear career targeting. That is, not determining at the start of their job search which companies offer them a good mutual fit.
Think about it. The purpose of a resume is to qualify you as a potential candidate – both in personal character and in skill sets – and to make people reading about you feel compelled to want to meet you and learn more.
Recruiters and hiring decision makers assessing you through your resume (or LinkedIn profile and other career marketing materials) don’t have time to sift through irrelevant information. They need to quickly and clearly see your ROI value to their company.
How can you write about what makes you a good fit for a company, if you haven’t chosen target companies, don’t know what challenges they’re facing right now, and can’t align your qualifications with their pressing needs?
Step one in executive job search is targeting several companies and researching what you can do for them right now to meet their needs.
2. Relying entirely on executive recruiters limits your possibilities.
Yes, you should source and work with several recruiters in your niche, and position yourself online to be found by them when they’re sourcing candidates. They may be recruiting for your target companies or know about opportunities that will be a good fit for you.
But remember that recruiters work for the client companies that pay them, not job seekers. They don’t match opportunities to your qualifications. They match job seekers to job opportunities.
3. Branding helps you land.
By digging deep and defining your unique combination of key personal attributes, passions, strengths, talents and values, personal branding helps you communicate your good fit BEYOND your target employers’ requisite qualifications.
These days employers have their pick of the cream of the c-suite crop. So many others like you are likely to fit their requirements down the line. Communicating only how you offer the same, full range of expertise as everyone else doesn’t distinguish you and give you an advantage.
Sameness doesn’t sell you. Differentiating the value you offer OVER your competitors is an imperative in today’s job search. Branding helps you differentiate yourself.
Branding also helps you communicate your good-fit qualities for your target companies, when you network and interview.
4. LinkedIn, social networking, social media and online presence are no longer optional.
To be part of today’s global marketplace, you need to be at least somewhat active with social media. Being social media savvy can be a qualifying skill set.
Recruiters and hiring decision makers at your target companies use social media to connect with their network and source candidates. They’re hanging out on sites like LinkedIn (most especially), Twitter and Facebook. If you’re not there, you may not connect with them. And your activity on social media provides them social proof that you are who you say you are.
You are being Googled by people assessing your fit as a candidate. If there are little to no search results when “your name” is searched, you may be passed over in favor of those with a stronger online footprint. Job search success means showing up . . . on Google. You need to be visible online to be found.
Work on creating a realistic social media routine, that includes regularly self-Googling, to monitor the search results the world is finding for “your name”.
5. Job boards are mostly a waste of time. Networking gets the job.
Trolling the job boards, and posting your resume to as many as possible is not a very successful job search tactic. It’s estimated that fewer than 5% of job seekers land jobs through the job boards. Networking lands something like 80% of executive jobs.
Networking to connect with hiring decision makers at your target companies, leads you into the hidden job market:
- Jobs created to accommodate specific candidates, once they connected with and had dialog with companies’ hiring decision makers.
- Existing positions in which an incumbent is replaced when someone better comes along.
- An open slot, waiting to be filled, that isn’t advertised outside the company. Only internal people know about it.
- Jobs that, for whatever reason, are not advertised or visible, and can only be uncovered and accessed through networking.
6. Treat your job search like you’re running a company of one.
Whether or not you actually set up a consulting business to hire yourself out — which may be a great option for you — your job search is a full time sales and marketing job for BRAND YOU.
You need to create a solid game plan to promote your business (that is, BRAND YOU) in the digital age, and hold yourself accountable to carry out daily goals. Part of your job, in finding a job, is to learn about the new job search itself, so you’re prepared to understand all that needs to be done.
7. Avoid employment gaps by volunteering.
Executive job search at the c-level can take a long time. Close gaps in your resume by showing that you’ve been actively engaged in relevant work. Work is work . . . whether or not you’re paid for it.
Make it a habit careerlong to stay involved with your favorite non-profits and charities, providing support in your areas of expertise. Everyone wins!
© Copyright, 2013, Meg Guiseppi. All rights reserved. The content in this post, and elsewhere on this site, may not be reproduced, republished, reprinted or distributed without written permission.
photo by StockMonkeys.com