Many executive job seekers have a “build it and forget it” mindset when it comes to their LinkedIn profiles.
Once they’ve written a bit of content in the Summary section, and popped in their various job titles in the Experience section, they think they’ve done enough.
Then, their profiles sit dormant for months . . . or even years.
Then, they suddenly need those profiles to support their candidacy in a job search.
So, they scramble to get their LinkedIn profiles up to snuff.
If you’ve looked closely at how much content you can put in your profile, you know what a daunting task it will be to populate all the relevant sections. But that’s exactly what you need to do.
In case you weren’t aware, a fully fleshed out profile, with plenty of content, will maximize your visibility to executive recruiters and hiring professionals at your target companies.
The more content in your profile = more relevant keywords and phrases = better SEO (Search Engine Optimization) or “find-ability”.
Make a habit of revisiting your LinkedIn profile a few times a year, and dusting off and refreshing things with these 3 tasks:
1. Update and Refresh the Content
Look to the research you’ve done on the companies you’re targeting and make sure the content in your LinkedIn profile will position you as a good-fit candidate to help them meet their current needs.
For help, read my post, When Was the Last Time You Updated Your LinkedIn Profile?
2. Get More LinkedIn Recommendations
In line with the “build a profile and forget it” attitude of many, I often see LinkedIn profiles that have only one or two recommendations that are several years old.
Work on getting at least a few more current recommendations, that will provide evidence of your personal brand and good-fit qualities for your target employers.
For help, read my post, Give To Get the Best LinkedIn Recommendations.
3. Re-order Your Skills and Expertise Section
A client of mine recently complained that his LI “Skills” were loaded with endorsements for skills that didn’t really apply to him, and that those listed in his top 10 were not ones that best reflected his top skills. His list sent the wrong personal brand message. And he wondered if his Skills list would be detrimental to his personal SEO (Search Engine Optimization).
Did you know that LinkedIn lets you prioritize those skills? For help, read my post, My LinkedIn Skills and Endorsements Are a Mess,