The days of ignoring your online presence are gone. Having a strong online footprint is no longer optional.
Your online reputation matters in executive job search and business. Most recruiters and hiring authorities Google candidates before even considering whether to interview, hire or do business with them.
How does your online footprint compare to your competitors in the executive job market? When people Google your name, do they find plenty of on-brand information about you supporting your unique value promise to your target employers?
For a list of 10 online brand-building tools I recommend and help my clients develop, see my Executive Career Brand post, 10 Keys to Amplify Your Executive Brand Online.