At the beginning of a new year, I like to look back at the blog posts I wrote the year before to see which ones were the most popular with my readers.
Reviewing last year’s posts on my Executive Career Brand blog, I found that 4 out of the 10 most popular ones focused on using LinkedIn for executive job search.
Social media in general factored in highly as a favorite topic.
The 10 posts listed here include some of my favorites of the year, too. I’m gratified when my pet posts are also the ones you like best.
Based on the number of social media shares (Twitter, LinkedIn, Google+ and Facebook) and comments, these 10 posts were the winners in 2012:
Transform your branded executive resume and career brand biography into a magnetic LinkedIn profile.
Do you know what you need to do to land an executive job today, and are you ready to invest the time?
What you may be doing to sabotage your chances of being followed and “listened to” on Twitter.
Tips to minimize your chances of being found out by your current employer.
Increase your visibility. Make your profile more likely to land higher in search results.
Know what the people who have a hand in hiring you will find when they Google “your name”.
The concept is simple, but the factors that converge to exact and express your brand are complex.
If you’ve done the branding work, you’re ready for job search when it comes, and can rely on your brand for career success.
Networking (in person and online) is still the best way to land an executive job.
Maximize your LinkedIn profile’s searchability by including the right keywords in your professional headline.
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