Twitter Personal Branding and Executive Job Search Guide

by Meg Guiseppi on June 3, 2009

The other day I read a blog post someone tweeted telling the story of a c-level executive who landed a plum job through networking on Twitter.

He tweeted that he had just been laid off and noted what kind of job he was looking for. A good number of his 3,000 plus followers immediately jumped in, spreading the word throughout their own networks. Because of their efforts, he landed a great gig within weeks.

If you’re waffling about diving into Twitter, this story should make you think again and explore what it can do for you.

Develop a strategic plan to focus and limit the time you spend on Twitter. Before you know it, an hour or two can pass noodling around on Twitter without purpose. That may represent precious time that should be devoted to other job search efforts – LinkedIn, face-to-face networking, etc.

As I was searching for Twitter how-to help, I came across Michele Martin’s (@michelemmartin) list of 50 resources to “turbo-charge your networking” with Twitter on The Bamboo Project Blog.

I was flattered to see she included one of my blog posts, Leveraging Twitter to Market Your Personal Brand.

Here’s some of Michele’s list. Check out her post for the rest:

Getting Started on Twitter

Chris Brogan’s Newbies Guide to Twitter

TwiTip’s Surviving the Twitter Learning Curve

Twitter Skills & Culture

Fast Company’s 10 Twitter Etiquette Rules

Canton Dog’s Top 7 Twitter Commands Everyone Should Know

Web Worker Daily’s Find the Right People to Follow on Twitter

Search Engine Journal’s Ultimate Guide to Twitter Hashtags

Pimp Your Profile

Thinking Serious’ Pimp My Twitter Page

Another Blogger’s Twitter Avatars as Personal Branding

Twitter for Job Search

Twitter’s Job Search Twibe’ Job Resources on Twitter

Mashable’s HOW TO: Find a Job on Twitter

MBA Jobs’ 50 Terrific Twitter Tips for Job Seekers

David Meerman Scott’s How David Murray found a new job via Twitter

Twitter Brand Building

Personal Branding Blog’s 30-Minute Brand Building for Twitter

TwiTip’s 7 Ways to Be Worth Following on Twitter

Twitter Mistakes

PC Mag’s Top 13 Twitter Don’ts

Resume Bear’s 30 Ways to Lose a Job on Twitter

 My series of Twitter blog posts:

Best of Twitter for Personal Branding and Executive Job Search

{ 2 comments… read them below or add one }

1 Bob McIntosh June 8, 2009 at 1:58 pm

Nice success story about a jobseeker finding a job through Twitter. My preference to search for work online is via LinkedIn. Do you have success stories about C-Level Executives finding jobs using LinkedIn? A more professional online networking program, I feel.


2 Meg Guiseppi June 8, 2009 at 2:49 pm

Thanks for commenting, Bob.

LinkedIn is my preference for job seekers, too. Although Twitter may not be a realistic investment of time for every C-level executive, there is value there, and I wanted to make my readers aware of how to tackle it.

If you had only one choice, spend time leveraging all that LinkedIn has to offer. I have no statistics to back me up, but I’m pretty sure LinkedIn offers a better ROI than Twitter for job search.

I’ve blogged quite a bit about LinkedIn, but I don’t know if I have any specific success stories for you. See what you find here:

My Best of LinkedIn Tips and Resources —


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