Yes, these descriptive words should be used in any of your career marketing communications to precisely express what differentiates you from others doing the same work.

-Meg

Are these terms to describe you meant to be used on your resume and cover letter, as well at while networking and at an interview? Some of my customers don’t see the value of mentioning their adaptive skills on their resume.

Bob

You’re absolutely right. This post is only a starting point and the tip of the iceberg in developing personal branding. Much work needs to be done, but a solid framework must be established first.

I provide more of the whole branding process in my related posts at the end.

-Meg

However it is short on on the flushing out the other aspects of a personal branding campaign that are tied into specialization- which can be summarized by the the 3 P’s approach- after [Value] Proposition, there is Positioning and Personality.

From there one can look at how to Present your brand and where it would be appropriate to do so.

This is a good first step to take note of in the branding process, as without the clarity of what makes you different and unique you are not going to be able to effectively work through the coming steps.

Best!
Mark Montoya