Paris Hilton Rescues Her Personal Brand

by Meg Guiseppi on August 6, 2008

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Have you seen this? She even throws in a bit of savvy political advice on how the candidates can compromise towards a future energy policy.

I have to concur with Scot Herrick who says on his Cube Rules blog that he’s not a Paris Hilton fan, but gives her credit for building a strong personal brand, which she’s very good at defending and reinforcing.

After the attack by John McCain, she was smart to come up with an absolutely on-brand way to reaffirm her brand. And she neatly ridicules those who try to corrupt her brand and reputation.

Nicely done!

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