In her new book, Personal Branding for Dummies®, Susan Chritton begins by answering the question “Why is personal branding important?”
“[It] allows you to show the world your best true self. It helps you align every part of your life with your characteristics, strengths, values, and goals. By doing so, you create a meaningful, lasting impression on everyone you meet. That impression can translate into success on the job, in a new business, and in every aspect of your life.”
Filled with worksheets, exercises and working examples, this book will help you uncover and communicate to the world what makes you an original, propelling you to achieve your personal and career goals.
Susan starts with the basic “Who am I?” questions, and moves into how to write your brand communications content and broadcast it to the world through real-life connections and social networking.
- Defining Who You Are
- Spotting Your Target Audience
- Case Studies In Personal Branding Success – including such well-known brands as Barack Obama, Lady Gaga, Steve Jobs, Meryl Streep and Cal Ripkin.
- Writing Your Story
- Branding Your Communications Tools
- Communicating Your Brand Online
- Personal Branding in the Workplace
- Controlling Your Brand Ecosystem
- Ten Ways You Can Sink Your Brand
Along with my input on executive branding, contributors include a long list of some of the top names in personal branding for job search, career management and business:
Winnie Anderson, William Arruda, Paula Asinof, Mina Brown, Randi Bussin, Rand Chritton, Sarah David, Kirsten Dixson, Maren Finzer, Megan Fitzgerald, Robin S. Fox, Rachel Gogos, Susan Guarneri, Kristen Jacoway, Diana Jennings, Tara Kachaturoff, Ruth Kaiser, Bernadette Martin, Kim McAtee, Tripper Ortman, Valerie Sokolosky, Wendy Terwelp, and Kelly Welch.