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FREE E-BOOK: Executive Branding and Your LinkedIn Profile
By Meg Guiseppi | August 25, 2009
Click on the link or book cover to download my FREE e-book, “Executive Branding and Your LinkedIn Profile: How to Transform Your Executive Brand, Resume, and Career Biography Into a Winning LinkedIn Profile”.
Published by Job-Hunt.org, a top employment and job search portal rated “Best of the Web for Careers, Job Hunting, and Finding Work” by Forbes and US News and World Report, my book lays out step-by-step personal branding strategies for your profile:
→ Why executives need a branded profile.
→ How to extend the value of your branded executive resume and career biography through your LinkedIn profile.
→ Building your branded profile, working down from the top, from your professional headline through “additional information”.
→ Additional profile branding tips, such as best positioning of information to immediately capture attention, relevant key word integration, and making your profile 100% complete to optimize searchability.
I hope you find this e-book helpful and will integrate these strategies into your LinkedIn profile. Let me know how it’s working for you.
Related post:
My Best of LinkedIn Tips and Resources
Topics: Career Management Best Practices, Executive Branded Resumes, LinkedIn, Networking, Online Identity, Personal/Leadership Branding, Social Media, The Executive Job Search | No Comments »
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October 13th, 2009 at 4:33 pm
Meg:
I enjoyed the article. How do you work into your headline that you are an open networker. What if you want to list your e-mail address?
Thanks,
Rob
October 14th, 2009 at 7:10 am
Thanks for commenting, Rob.
When you’re creating your LI professional headline, make sure it will resonate with your target audience. Put yourself in their shoes. If you’re in a job search, being an open networker may not be the message you want to send to recruiters and hiring decision makers. The headline is prime real estate. Pump it with your relevant key words so it’s searchable and conveys your value proposition.
If you’re not actively searching, being an open networker may be one of your main reasons for being on LinkedIn, so noting it in your headline may be a good strategy.
I hope that helps.
-Meg
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November 10th, 2009 at 8:26 am
Thanks for commenting, Rajesekaran. I’m glad you found my free e-book helpful!
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