Using Twitter to Build Your Executive Brand Online is a post from: Executive Resume Branding

I love Twitter. It’s one of my favorite brand communications tool – the perfect complement to my blogging routine.

I advise my c-suite clients that the Twitter strategies I leverage are basically the same ones that will work for them in executive job search.

Here are 3 ways I use Twitter to communicate and build my brand online:

1.  My Twitter bio contains my relevant keywords and an abbreviated version of my brand statement. See my post, Does Your Twitter Bio Pack an Executive Brand Punch?

2.  My tweets and retweets are consistent with my brand, and reinforce my subject matter expertise and promise of value to potential clients.

3.  I tweet things that will be relevant to my target audience, and include my relevant keywords in tweets when applicable, mixing it up by sometimes using hashtags with the keywords.

See my post at Executive Career Brand, to round out my list of 10 Ways I Use Twitter to Build My Personal Brand.

C-suite Job Search: Blogging? What’s There To Blog About? is a post from: Executive Resume Branding

Some kind of blogging is an important part of any executive job search campaign — even if it’s only guest blogging or regular commenting on blogs relevant to your industry and niche.

But starting your own blog is one of the best ways to position yourself as a subject matter expert, and build credibility and evangelism for your brand and ROI value.

Maintaining your own blog could be a good-fit strategy for you if you like to write and you have something to say that will resonate with your target employers.

Your blog can get you on the radar of recruiters and your target employer’s hiring decision makers. C-suite executives are landing jobs because they blog.

For plenty of suggestions on coming up with blog topics, see my Executive Career Brand post, C-level Job Search: Blogging? What Am I Going To Write About?

C-suite Job Search: Brand and Master Your Job Interviews is a post from: Executive Resume Branding

Does the very idea of job interviewing fill you with dread?

Many, many c-suite executives, although cool and calm on the job as leaders, quake when they have to market themselves to interviewers.

Research, strategic planning, preparation and rehearsal are the keys to success.

Empower yourself for your interviews by preparing to do the following:

• Demonstrate Your Industry and Company-Specific Knowledge
• Break the Ice
• Brand the Interview
• Tell Your Story
• Rehearse Your Answers to the Tough Questions
• Know What Questions YOU Will Ask the Interviewer
• Keep Your Professional References Informed

Get all the inside skinny in my post at Executive Career Brand, Prepare to Ace & Brand Your C-level Executive Job Interview.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

What NOT To Do in a Senior-level Executive Job Interview

How to be a LOSER in Executive Job Interviews

Mastering the C-level Executive Interview

C-suite Brand Resumes: What NOT To Include is a post from: Executive Resume Branding

Maybe you’ve never needed a resume to get a job. Or maybe you haven’t looked at and updated your resume in several years.

If it’s been even a few years, you may not realize how much resumes and today’s executive job search have changed.

Are you attempting to update your resume for your search campaign, or starting from scratch?

Learn what things to avoid, that could possibly sabotage your chances, and once eliminated will help you cut down on information overload, in my post at Executive Career Brand, What NOT To Put in Your C-level Executive Resume.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

C-level Executive Job Search: Are Cover Letters Really Necessary? is a post from: Executive Resume Branding

The quick answer — YES!

Although some recruiters and hiring authorities may skip over your cover letter and dive right into your resume, there are others who expect a covering letter or email message introducing yourself.

They judge candidates by what’s in that letter or message, and may dismiss you if you don’t send them one with your resume or other career documents.

Err on the side of caution and include personalized cover letters targeting each specific employer every time you send out your resume.

More information and a sample referral cover letter for a COO – Corporate Turnaround Management, read my Executive Career Brand post, Cover Letter Debate: Are They Necessary in Executive Job Search?

Executive Job Search: Get the Best LinkedIn Recommendations is a post from: Executive Resume Branding

LinkedIn recommendations are important because good ones can attract recruiters and hiring decision makers to you, as they source and assess talent through LinkedIn search, a prime recruiting tool.

And you need to have at least 3 recommendations for LinkedIn to consider your profile to be “100% complete”, and increase your chances of landing higher in LinkedIn search results.

What’s the best way to get great LinkedIn recommendations? Give good recommendations to get good recommendations. Simple, right?

More over at Executive Career Brand on How to Get the Best LinkedIn Recommendations.

The 6 P’s of Executive Brand Communications is a post from: Executive Resume Branding

So you’ve defined your executive brand. You know what differentiates your unique promise of value from your competition in the executive job market.

Have you created a strategy to clearly and consistently communicate your brand across multiple channels?

Maybe you’re great at promoting yourself in person – at networking and industry events.

But what are you doing to build your online footprint, to capture the attention of recruiters and hiring decision makers, most of whom these days source talent online?

Learn what the 6 P’s are, and how and where you can embrace them in my Executive Career Brand post, Maximize Your Executive Brand Online with the 6 P’s.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

You’re a C-level Executive Job Seeker and You’re NOT Blogging?

Online Reputation Management: Do You Self-Google?

3 C’s: Health Insurance for Your Personal Brand

What Personal Branding is NOT

The Difference Between Executive Personal Branding and Career Branding is a post from: Executive Resume Branding

In c-level executive job search, branding is required, not optional.

Over the past several years, you’ve been hearing a lot about personal branding. Just when you started getting a feel for it, here comes “career branding” popping up all over traditional and social media.

Although the two terms are often used interchangeably, a perhaps obvious distinction exists between the two.

Check out my post over at Executive Career Brand to learn more, Executive Branding: Personal vs Career Branding.

Related posts:

10 Steps to an Authentic, Magnetic Personal Brand

What Personal Branding is NOT

How to Write An Irresistible C-level Executive Brand Resume in 10 Steps

How to Write a C-level Executive Career Brand Biography

4 Executive Job Search First Steps, Before You Write Your Resume

How LinkedIn Works For Undercover Executive Job Search is a post from: Executive Resume Branding

Are you job hunting on the sly and fearful your employer will find out before you hand in your resignation?

A successful executive job search campaign includes much more than responding to job board postings. In fact, that method yields a dismal 3-5%, at best, so it should only represent a very small part of your job search efforts.

Networking is always your best bet and LinkedIn is one of the very best social networking tools for executives.

If you’re not there, positioning yourself in front of recruiters and hiring authorities, you may be invisible to the very people you need to attract.

But how can you get ON their radar and stay OFF your employer’s radar, and still take advantage of LinkedIn’s networking benefits?

Find out in my Executive Career Brand post, LinkedIn: Best Tactic for Undercover Executive Job Search.

New Career Book: Launchpad – Your Career Search Strategy Guide, Volume 3 is a post from: Executive Resume Branding

Chris Perry of Career Rocketeer has just published the third volume of his quarterly compilation of short, relevant articles covering a range of job search topics, Launchpad: Your Career Search Strategy Guide.

Along with my contribution, “10 Steps To Your Authentic, Winning Personal Brand”, Volume 3 is loaded with advice on such topics as resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, and web 2.0 search tools.

Contributors include James Alexander, Paula Caligiuri, Carol Fishman Cohen, John Crant, Kristi Daeda, Jessica Holbrook, Julie Jansen, Diana Jennings, Dan Miller, Dorothy Tannahill Moran, Ford Myers, Cheryl Palmer, Chris Perry, Brent Peterson, Todd Rhoad, Steve Rothberg, Rick Saia, Miriam Salpeter and Billie Sucher.

Get a free, downloadable version of Launchpad: Your Career Search Strategy Guide (Volume 1).