Some kind of blogging is an important part of any executive job search campaign — even if it’s only guest blogging or regular commenting on blogs relevant to your industry and niche.
But starting your own blog is one of the best ways to position yourself as a subject matter expert, and build credibility and evangelism for your brand and ROI value.
Maintaining your own blog could be a good-fit strategy for you if you like to write and you have something to say that will resonate with your target employers.
Your blog can get you on the radar of recruiters and your target employer’s hiring decision makers. C-suite executives are landing jobs because they blog.
For plenty of suggestions on coming up with blog topics, see my Executive Career Brand post, C-level Job Search: Blogging? What Am I Going To Write About?
