About Meg Guiseppi, Personal Branding, Executive Job Search and Online Presence Strategist
Spend just a few minutes on either of Meg’s blogsites — here at Executive Resume Branding or at Executive Career Brand — and there’s no mistaking her crackling writing, personal marketing savvy, and talent for personal brand positioning.
Meg’s blogs reflect her own brand and are a vivid platform for her to offer advice and share trade secrets, gained over 20 years in the careers industry.
I love collaborating with revved up, forward-focused corporate leaders who know where they’re going next. Together we create and strategically position vibrant career marketing communications that differentiate their unique value proposition from their competition.
My clients are typically C-suite and Senior-level executives — CEO, CMO, CIO, CTO, COO, CFO, CBO, President, VP, EVP, etc.
Why work with Meg?
Meg’s value to her clients comes from a solid foundation of first-class professional training and over 20 years experience helping c-level and senior executives uncover and differentiate their unique promise of value, navigate the daunting executive job search landscape, and land their next great gig.
With 10 careers industry certifications, she is one of only a handful of career professionals worldwide to hold the Reach Certified Personal Branding Strategist, Reach Certified Social Branding Analyst – LinkedIn Strategist, and Certified Executive Resume Master credentials, all gold standards.
A recognized personal branding and executive job search expert, Meg has been featured and quoted in Forbes, Fast Company, Huffington Post, Wall Street Journal’s FINS, Inc.com, Fortune, CMO.com, PBS’ Next Avenue, About.com, Examiner.com, and many other esteemed publications.
She has been the Personal Branding Expert since 2007 at Job-Hunt.org, rated “Best of the Web for Careers, Job Hunting, and Finding Work” by Forbes and US News and World Report.
Everyone deserves to work their passion.
Meg’s highly collaborative and personalized branding process brings out her client’s passions, strengths, and value proposition. With an engaging sense of humor and supportive nature, Meg puts her clients at ease to dig deep, open up, and pinpoint what is authentically “them”. A keen listener and interviewer, she asks the right questions and synthesizes the best they have to offer in a clear brand message that speaks from their own voice.
One client said:
Meg possesses extraordinary capabilities when it comes to incorporating her insight of a candidate’s core qualifications and potential into an exceptionally well written resume.
A retainer recruiter who has more than 20 years of experience placing high level executives, told me my VisualCV resume, created by Meg, was the best he had ever seen.
Building online brand visibility to attract hiring decision makers.
Along with writing career success stories for her clients, Meg is a trend-spotter who embraces cutting edge movement in strategic executive career positioning. Leading her clients through the daunting ins and outs of today’s C-level job search, she stresses that, in today’s career market, a resume will probably not be their first introduction to decision makers.
Recruiters and hiring decision makers routinely Google and search sites like LinkedIn to source top-level candidates. Meg helps her clients build a brand-solid online footprint so they’ll be found by the very people they need to attract.
A pioneer in personally branded resumes.
Meg was using personal branding before the world had a name for it. From the time she first started writing resumes and beyond, her mission has always been to crystallize what differentiates her clients from their competition and showcase their unique promise of value to their target audience. In this way, she’s been able to breathe life into otherwise flat career marketing documents.
Eager to learn more to offer her clients more.
Meg steadily builds upon her expertise – gaining diverse certifications; building strong co-mentorships with elite industry leaders; mentoring new careers industry practitioners; continuously taking advantage of professional development opportunities; and tapping into new and exciting resources through blogging.
She hobnobs with and learns from other careers industry thought leaders through active involvement in several career management professional associations.
Meg’s 10 Career and Job Search Certifications:
- Reach Certified Personal Branding Strategist (CPBS)
- Certified 360Reach Brand Assessment Analyst
- Reach Certified Social Branding Analyst – LinkedIn Strategist
- Reach Certified Online Identity Strategist (COIS)
- Certified Executive Resume Master (CERM), through Career Directors International
- Certified Master Resume Writer (CMRW), through Career Directors International
- New Jersey’s first Master Resume Writer (MRW) — 9th worldwide — through the Career Management Alliance
- Certified Employment Interview Consultant (CEIC)
- Certified VisualCV Creator
- Certified Professional Resume Writer (CPRW)
Sharing trade secrets on C-level/Senior Executive Branding, Job Search, and Online Identity-Building
An avid writer and blogger, Meg is a sought-after writer on executive branding, online identity and job search 2.0 for several executive networking and job search sites, and is tapped to contribute to many new resume/career books each year.
Putting her own passions to work.
An entrepreneur to her bones, Meg has dabbled in diverse professional pursuits. For a time, she owned and ran an organic garden center specializing in exotic herbs and vegetable plants. Her organization and management skills, combined with a talent for writing compelling marketing communications, sealed the niche operation as “the destination” in the area for all things related to organic gardening.
Meg’s love of edible gardening continues and drives the magic she does in the kitchen, creating from what’s ripe at the moment.
Proud to give back to her community and share her job search expertise with those most in need of securing sustaining jobs, Meg provides pro bono resume writing to participants of Project Self-Sufficiency. The grassroots nonprofit agency, which provides critical services to lift impoverished, marginalized women and children out of the cycle of poverty, has been near to her heart since 1990.
She received the agency’s Mosaic Award for outstanding contributions to participants, after volunteering thousands of hours of support and leadership over the years.
Find out more about C-level / Senior Executive Branding, Executive Resume, Online Identity & Job Search Services and working with Meg.
Email meg: meg at executivecareerbrand.com