By no means the whole story on c-level executive e-branding, these posts will help you get a feel for best online career branding practices:
Make it easy for recruiters and hiring decision makers to find you online when they’re sourcing top-level candidates like you.
The world of c-level executive job search has changed a lot in just the past few years. Did you know that top-level executives are routinely Googled by recruiters and hiring decision makers vetting candidates?
I love what blogging does for my online personal brand identity and visibility, credibility as a subject matter expert, network-building, and creativity.
If you’re invisible or in trouble online, you’ve got some e-branding work to do. In the world of executive job search 2.0, you and your brand value need to be visible, available, and accurate online.
If you want to get the attention of your target audience, whether you’re in an executive job search or trying to build business, you have to position yourself right in front of them online.
Google pumped up the personal branding value of Google Profiles with the transformation into a photo-included customized listing in search results for your name. This is a big deal for personal e-branding!
If you’re like most people, you’re constantly sending emails to all kinds of people. In executive job search, you’re probably sending more emails than usual. How do you sign them? With just your name and maybe a phone number?
Your email signature is one more great opportunity to leverage your personal brand and market your unique promise of value.
You want recruiters and hiring decision makers to be able to find you online, right? Google Alerts will lead you to places where you can position your brand value, and hopefully generate interest in you and evangelism for your brand.
Enjoy reading blogs? Instead of passively taking in all the good information, spread your personal brand by commenting on them.
With a Twitter strategic plan, build your online brand identity, credibility, and job search marketability.
Think about it, along with your personal brand statement, your photo (if you post one) is likely the first thing people will see in your online profile and elsewhere. Be very selective before publishing one and using it across all media.
Microsoft cautions that risks increase as more and more people use social networking sites. “Hackers, spammers, virus writers, identity thieves, and other criminals follow the traffic.” Here’s an outline of Microsoft’s 10 best safety practices when using social networks.
Whether you accept it or not, you’re going to be Googled in a job search and your online identity can make or break your chances to land the job you want. Blogging is one of the most powerful ways to build credibility and control your online personal brand.
LinkedIn and blogging are two powerful ways to fairly quickly build your network, increase your credibility, build an accurate online presence, and brand your unique promise of value to your next employer.
A wealth of blog posts packed with LinkedIn power tips and resources.
Job Search 2.0 has arrived. Recruiters and hiring managers are Googling you and other candidates. What are they finding out about you?
What do the results look like when you search “your name”? If there’s anything about you circulating out there that will discredit you or is inconsistent with your brand, it’s time to dive in and start fixing things.
Photo by Jill Grindle