« Give Peas a Chance – Back to the Garden | Home | Mastering the C-level Executive Interview »
Best of Personal Branding Strategies, Lessons, and News
By Meg Guiseppi | May 15, 2009
Because personal branding is wrapped around so much of my work with clients, I blog about it constantly. Narrowing this compilation down to a manageable list was difficult. In fact, I couldn’t do it, so I’ve broken it into two posts. More will follow next Friday.
The misconceptions about personal branding abound. The key to grasping the concept of personal branding is to understand the beauty of it — you already have a brand. It’s up to you to define and crystallize your own brand to resonate with your target audience.
10 Steps to Uncovering and Building Your Authentic Personal Brand
More and more C-level executives today understand that, in the new world of work, online and offline personal branding is the key to positioning them for their next best job and career advancement.
7 Hot Tips to Build Personal Branding Into Your C-level Executive Resume 2.0
A really great resume generates chemistry with personal branding and differentiates your unique promise of value from everyone else’s. I explain how to brand your “paper” resume and transform it into high-impact online profiles and e-branding opportunities.
Personal Branding Quiz: How Strong Is Your Executive Brand?
Are you a Mega-Brand, Super-Brand, Up-and-Coming Brand, or a Potential Brand?
4 Super Fast Strategies to Build Online Executive Branding
Transform your branded executive resume into page one Google search results for your name – practically overnight.
Google Profiles Powers Up Your Online Personal Brand Identity
Google pumped up the personal branding value of Google Profiles with the transformation into a photo-included customized listing in search results for your name. This is a big deal for personal e-branding!
Why Google Alerts Is One of My Favorite Personal Branding Tools
I encourage all executives, whether in a job search or for ongoing healthy career management, to leverage Google Alerts to build a strong brand-reinforcing online identity and connect with the very decision makers they’re probably trying to get in front of.
Above the Fold C-Level Personal Branding
Take a look at your executive resume, LinkedIn profile, VisualCV, and other career marketing communications. What has immediate impact? What do you notice first? Do your brand and value proposition hit home at first glance?
Whatever sits at the top of your online and “paper” marketing communications will seal the first impression you make on anyone reading them.
Being Authentic in Your Executive Personal Brand Statement
Throughout my 20 years in the careers industry, I’ve been fortunate to work with some amazing and inspiring C-level executives.
The ones I love working with most are those who really get the concept of personal branding and are fired up by how it can help position them for job search success and career advancement.
Does Your Online Photo Send the Right Personal Brand Message?
Think about it, along with your personal brand statement, your photo (if you post one) is likely the first thing people will see in your online profile and elsewhere. Be very selective before publishing one and using it across all media. Your photo can either attract your target audience or turn them off.
What Did You Do For Your CEO Personal Brand Last Year?
Can you remember all the things you did last year that benefitted your companies and the people you worked with? If not, it’s time to reflect on contributions you made that will define your unique promise of value to your next company, before you forget the details.
Top 10 Trends for 2009 C-Level Executive Job Search & Personal Brand Management
With the crushing recession and today’s highly competitive top-level executive job market, differentiating your unique brand-value promise online and offline has become the best way to position yourself above the rest.
I explain what every top-level executive needs to be working on just to keep pace with their competition, in job search and overall healthy career management.
Photo by Meg Guiseppi
Topics: Career Management Best Practices, Executive Branded Resumes, LinkedIn, Networking, Online Identity, Personal/Leadership Branding, Social Media, The Executive Job Search, VisualCV | No Comments »
May 29th, 2009 at 4:01 pm
[...] information before considering you for the positions they’re trying to fill. Related posts: 10 Best of Personal Branding Strategies, Lessons, and News 12 Best of Executive Resume Branding Tactics and Advice My Best of LinkedIn Tips and Resources [...]
June 1st, 2009 at 7:51 am
[...] 10 Best of Personal Branding Strategies, Lessons, and News [...]
June 1st, 2009 at 10:01 am
[...] [...]
July 13th, 2009 at 9:43 am
[...] these branding guidelines, you have the grist for a high-impact personal brand. Related posts: 10 Best of Personal Branding Strategies, Lessons, and News 15 Best of Online Brand Identity and Social Media 12 Best of Executive Resume Branding Tactics and [...]
August 9th, 2009 at 8:16 am
[...] 10 Best of Personal Branding Strategies, Lessons, and News [...]
August 11th, 2009 at 9:21 am
[...] fit, and personal chemistry. Branding generates chemistry and makes you come alive on the page. See 10 Best of Personal Branding Strategies, Lessons, and News. 3. Value proposition The value you will bring to your next employer needs to be abundantly [...]
December 4th, 2009 at 9:12 am
[...] Best of Personal Branding Strategies, Lessons, and News [...]
December 30th, 2009 at 12:55 am
[...] Doesn’t it make sense to ignore the misinformation, embrace branding, and invest the effort in working on yours? Get started now with 10 Steps to Uncovering and Building Your Authentic Personal Brand and also check out Best of Personal Branding Strategies, Lessons, and News. [...]